The Market tab can add a wide range of market types and property use tags to your Listing. First, the transect tags let you identify the location of your property within its geography. As given by Alexander von Humboldt’s theory that everything has a place in nature and codified by Andres Duany, the transect defines a series of zones that transition from natural areas to dense urban cores.
Second, the character tags let you identify the overall sense of a place, which may include some demographic or subjective elements. If your property is in a college town or a medical district, you may tag these market characters to add important context to your listing's location on a map.
Third, there are the use tags, which fall under twelve "families" of use. Under each of these use families are dozens of narrowly defined and specific property uses.
Listers can use their local knowledge to tag uses for their own property, neighboring properties and emerging market trends. Listers can also tag uses of dominant area and regional anchors driving the area economy, as well as market demand gaps existing in the area. This information contextualizes the property by characterizing its market setting, both today and in the foreseeable future.
The expansive and detailed property Market and Use tags give Buyers a complete view of your real estate market and surrounding uses that affect your property's current value and potential for future redevelopment. They show how your property fits into its community. The breadth, depth, and specificity of the property use tags give Buyers and Vendors information they need to evaluate your property relative to the built environment around it—and make a more informed offer or work proposal.
Property Market and Use tags also help Listers think more critically about their own property and its relevant market, to highlight hidden values, reveal geographic relationships or discover new market potential.