Groundbreaking Guidebook: Placemaking as an Economic Development Tool
Michigan State University's Land Policy Institute has published an excellent and free compendium on the economic development aspects of placemaking.
The Land Policy Institute (LPI) at Michigan State University (MSU), in collaboration with the MIplace Partnership Initiative, has released a robust and FREE guidebook titled Placemaking as an Economic Development Tool. The tool is an excellent resource for policy makers, planning and development professionals, and both civic and business leaders. The techniques and strategies discussed within can be used to drive improved "sense of place," enhance local quality of life, attract talented workers, and establish an environment for economic competitiveness. It can also assist in the redevelopment of vibrant places where people are drawn to live, work, play, shop, learn and visit.
This nearly 600-page “Placemaking Guidebook” is the most comprehensive publication on placemaking to date. The tool draws from the best works available today and is a must-have resource for communities of any size. The Placemaking Guidebook is particularly valuable to states, regions and localities that are attempting to reshape their communities to be competitive again in the new global economy because of its emphasis on economic aspects of placemaking.
While the backdrop is often the State of Michigan, the guidebook is appropriate for municipalities everywhere and of all shapes and sizes, including those facing different sets of challenges. The Placemaking Guidebook includes case examples of placemaking in action, and highlights various organizations, tools and resources that can be employed, engaged and adapted to meet a community's unique situations.
This comprehensive guide will assist neighborhoods and communities with quickly reshaping their thinking and acting on how effective placemaking can greatly enhance community and economic development. It includes a summary of the research that supports placemaking and identifies the related elements required to achieve it (e.g., good form, public engagement, planning processes and regulatory tools). The guidebook then takes a deep dive into each of the four types of placemaking that can be used to create new and vibrant quality places, which are critical to talent attraction and retention.
Overall, the guidebook features at least 300 graphics previously published by other organizations, universities, and state, local and national experts, because of their strong support for the work that is happening in the area of placemaking. Ideally the guidebook will make these concepts easier to understand and help guide the successful application of placemaking.
The Placemaking Guidebook is divided into four parts. Part One provides an overview of placemaking, explains the demographic and market preference shifts that are driving the need for placemaking, as well as its economic benefits. Part Two covers the form and structure of neighborhoods and why that is critical for effective placemaking. Part Three highlights the many ways to engage and collaborate with the public and stakeholders on projects, as well as the development of placemaking projects and plans. It steps through the process of preparing placemaking plans or adding elements into existing plans and addresses the kind of regulatory structures that can facilitate placemaking, with a special focus on form-based codes. Part 4 explores in depth the four types of placemaking, which are introduced in the first chapter and referenced throughout the publication.
The end of each chapter includes a case example of placemaking in action, beginning with Campus Martius in Detroit. Campus Martius is featured in no small measure because it is commonly recognized as among the most significant and effective placemaking projects ever engaged in in the US, let alone in Michigan.
The Placemaking Guidebook's goal is for those new to the topic to gain a rudimentary understanding of key elements and issues associated with placemaking after reading the guidebook. For those with existing placemaking experience, it can also be a go-to resource for new project ideas and ways to help solve related challenges in their communities.
Gary Heidel, MSHDA's chief placemaking officer, said in a release statement, "This guidebook represents the conversion of the best parts of the Placemaking Curriculum into an easy-to-read-and-use publication. It is expected to help many communities quickly understand how to create and implement effective placemaking projects."
To order your FREE digital copy today, visit: http://landpolicy.msu.edu/resources/pmedtguidebook
Watch the Placemaking Guidebook Webinar: Inside the Guidebook (52 minutes)
The Placemaking as an Economic Development Tool was funded by the Michigan State Housing Development Authority (Grant Numbers HDF-227, HDF-228, HDF-261, and HDF-293). In 2012, LPI, along with MSU Extension Educators, developed the Michigan Placemaking Curriculum, as part of the MIplace™ Partnership Initiative, with funding from the Michigan State Housing Development Authority (MSHDA). Since 2013, about 15,000 people have attended trainings on some parts of the curriculum. The guidebook was developed based off this curriculum.
The LPI at MSU, founded in 2006, seeks to make a positive difference in addressing current and future public and private land use challenges in Michigan, the Midwest and beyond, through its three focus areas (Placemaking & Regional Prosperity, Land & Planning and Land-Based Resources). It works in partnership with groups on campus and outside the University on research, outreach and education initiatives that enrich community, economic and family life through the development of effective land use policies, strategies and best practices. The LPI is affiliated with the MSU School of Planning, Design and Construction. It is supported by MSU, MSU Extension and federal, foundation and state grants and contracts. Visit: http://landpolicy.msu.edu.
The MIplace™ Partnership Initiative is a statewide initiative with the purpose of keeping Michigan at the forefront of a national movement known as placemaking. It's a simple concept that people choose to live in places that offer the amenities, resources, social and professional networks, and opportunities to support thriving lifestyles. The MIplace™ Partnership embraced this idea and understands that vibrant, successful regions promote economic activity and will help build a better Michigan. Their job is to help communities re-examine the importance of everyday settings and experiences that shape our lives-the downtowns, parks, plazas, main streets, neighborhoods and markets that influence where we live and how we interact. Placemaking enhances the ability to transform towns, cities and regions.
More more information, please visit: www.miplace.org.