Pop-up project collaboration built to connect stakeholders and break ground
While the BL marketplace connects buyers, sellers and other transactional stakeholders, the BL workspace can connect everyone including a larger audience of non-transactional redevelopment stakeholders—such as community organizations, neighbors, nonprofits, academics and the public. This simple setup, easy access project platform can serve as the dynamic online portal for more substantive and effective stakeholder communication, community collaboration and professional participation. Building up an engaged brownfield community can be a vital element of ultimate project success, which is why we've integrated a complete suite of tools to host, manage and publish project content online into BL's groundbreaking platform.
It can take a village to re-raise a brownfield. How will your community connect?
You can use this online infrastructure to deploy a robust presence quickly and scale with substance. An intuitive interface makes it simple to satisfy public notification requirements and manage public information—with the added benefit of being integrated into a market ecosystem, which increases the propensity that your project gets noticed by the transactional partner(s) you might eventually need when it’s ready.Build your brownfield community online to:
USE THESE TOOLS TO POWER UP YOUR BROWNFIELD COMMUNITY
Project SpotlightThe Project Spotlight section showcases the images, videos, text and documents you want to bring to the first attention of viewers.
Document RepositoryIn the Document Repository, you can upload any documents and images relevant to your property or project and make them available for view and download.
ForumThe Forum can host team notes or be published for public discussion. The Forum's flexible format gives you complete control over topics and content.
NewsfeedThe Newsfeed alerts your audience to updates, events and blogs, providing the opportunity to receive direct feedback about your project activity.
The Environmental Protection Agency strongly encourages, and in some ways requires, community engagement in the course of property redevelopment. Demonstrating a community engagement strategy and meaningful stakeholder inclusion is required in the brownfield grant application process—or EPA will not review the application. Brownfield grant proposals are evaluated based on the applicant’s plan for engaging the relevant community, the extent to which the applicant has identified and established relationships with stakeholders and the degree to which letters provided by community-based organizations involved with the project demonstrate specific and valuable commitments to the project.
Thus, building up a robust Brownfield Community around your project can give you an edge in the very competitive grant competitions. Stronger, better-documented efforts will win over minimal or poor efforts—and undergird a better project in the endIn explaining "Why Community Engagement Improves the Brownfields Program" the Agency has explained that "[r]evitalized land can be reused in ways that offer the greatest local benefit to communities—from creating public parks and restoring local ecosystems to commercial and residential redevelopment projects. All segments of the community should be able to participate in planning the potential reuse of these properties. Community members may also have local knowledge of past site operations and the location of contamination, which may help determine cleanup plans and potential future use of the property."
So, notifying the community is required by public disclosure laws, but community engagement can improve its planning, find market-fit and foster community acceptance. Building up a Brownfield Community around a redevelopment project helps coordinate and collaborate with local groups, organizations and agencies to identify local wants, needs, concerns and knowledge. This makes it easier to identify issues and opportunities, and then prioritize them in a participatory process. Maximizing public participation in this way can generate buy-in by giving every voice a chance to be heard in the process—while the public simultaneously sees each idea through the lens of the project as guided by its professionals and gains better understanding about the how’s, what’s and why’s of various project and market realities.
Communities live with project decisions long after reuse, redevelopment or remediation is complete. These Brownfield Community tools built by BL are designed to strengthen efforts to consistently and effectively engage local communities and their stakeholders in their projects generally and the decision-making processes specifically. Deploying these tools in your project will produce better outcomes through more inclusive processes that deliver end results that are more aligned with community goals, fit to market and sustainable.
BROWNFIELD COMMUNITY FAQ's
How do I use the Brownfield Community tools? The community and collaboration tools are integrated throughout the platform. Every type of organization can enable them by upgrading to a Premium Profile. If you plan to host multiple communities for multiple projects, then use a Listing Organization to create multiple Project Boards which also has the community tools built in.
How do I create a Project Board? Project Boards are attached to listings included for free when a Premium Listing is purchased by a Listing Organization.
Who will be able to see my Project Board? Because a Project Board is attached to a Premium Listing, it is available to be viewed by all users at Brownfield Listings. Unpublished and hidden Project Boards can only be seen and shared among team members with appropriate access rights.
How can I hide my Project Board? If you only want users of your own Organization to be able to view your Project Board, you can set its visibility to 'Hidden' in the 'Edit Project Board Settings' area on the Project Board page. Setting the visibility to 'Public' will make it viewable to any visitor from the wider internet.
Do I have to display a Forum on my Project Board or Premium Profile? No. You can turn the Forum off in 'Edit Settings' on the and it will not be displayed. Without the forum, the Project Board and Premium Profile becomes more of a communication tool rather than a platform for two-way engagement.
Is there a fee or charge for data? No. Data is included with the price of every product on BL.
How much do Project Boards cost? Project Boards are included for free when you purchase a Premium Listing ($44.99 per month, bundle, public and permanent pricing available).
How much do Premium Profiles cost? Premium Profiles are $19.99 per month purchased separately, or included for Listing Organizations who published a Premium Listing.
Can I customize my portal or built it into my website or other websites? Yes. The Brownfield Community tools are designed to customize unique to each setup, but additional customization can be developed. It is also possible to build or white label your Brownfield Community portal on BL into multiple other websites. Contact us to ask how.